Thumbnails that showcase the best ideas that I generated during the brainstorming process
A more detailed look at the Photoshop file for the word "enjoy" before I put it into the final ad and assembled it as a final composition
For this assignment the goal was to create an ad that incorporated some form of creative lettering. Meaning hand drawn or developed lettering that was unique and wasn’t just taken from a typeface. I chose to make a cola inspired add and turned a flowing stream of cola into the unique words. This was done to represent cola in a unique way that hasn’t been done yet and challenged my abilities.
