The concept of the project was to create gamification campaign for a company I chose to use Art of pLay and create a scavenger hunt on instagram. The company produces cards, gadgets and puzzles for magicians and game enthusiast. So the imagery and design needed to be fun and playful yet still serious. The audience of this company enjoys games and puzzles so making a game is ideal for this target market and will play off their natural persona.
The Instagram ads are all each individual scavenger hunts. Each one has a clue in the caption and the image displays cards with something off. This serves as the game for the consumer. If they figure out whats unique in the image. They can visit the landing page to submit a chance to win daily prizes and one BIG weekly winner.
